Who is David Mullins?
David Mullins is a commercial and growth executive based in Cheshire, UK, with more than twenty years of experience across fintech, regulated consumer finance, golf and sport. He was CEO of Affilitech Group, General Manager Europe at Golf.ai and part of the founding commercial team at Quint Group. He now runs SmartGolfHub and builds his own products, including AffiliCheck, Fairway & Onward and Fifth Element Ventures.
Does David Mullins work as a fractional CMO or commercial director?
Yes. David is open to fractional and advisory engagements, as well as full time commercial leadership mandates such as Chief Marketing Officer, Chief Growth Officer, Commercial Director, Managing Director or General Manager. Fractional work covers go to market strategy, commercial ownership, partnerships and hands on execution.
Which sectors does David Mullins work in?
Regulated fintech and consumer finance, golf, sport, hospitality and leisure, and AI enabled commercial products. His experience also covers performance marketing, affiliate partnerships and customer acquisition at scale.
Where does David Mullins work?
David is based in Cheshire and works across the UK, Europe and the UAE, including international remote engagements.
Can David help with golf commercial strategy?
Yes. Through SmartGolfHub, David advises golf businesses on growth strategy, content and media, performance and distribution, and commercial and sponsorship, drawing on fifteen years of relationships across resorts, tours and governing bodies.
Can David help my business show up in AI search such as ChatGPT, Perplexity and Gemini?
Yes. David built AffiliCheck, an AI visibility diagnostic for golf clubs and local service businesses. It offers a free AI Snapshot, a paid AI Recommendation Score and a monthly AI Growth Programme. Start at affilicheck.co.uk.
How do I contact David Mullins or see his CV?
Email david@dmullins.co.uk or message him on LinkedIn. His CV is available on request, so email and ask for it.
