David Mullins
Commercial & Growth Executive

Twenty years building growth engines. Now I build the businesses myself.

Commercial and growth executive across fintech, regulated finance, golf and sport. I use AI to research, prototype, build and launch commercial propositions personally — at a speed no team-dependent operator can match.

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Track Record

Twenty years owning the commercial engine — not just the marketing around it.

20+ years
Commercial & growth leadership
100,000+
Customers acquired per month (peak)
10 → 300+
Employees scaled at Quint Group
£100m
TransUnion exit — foundations built
£20m+
Annual acquisition budget directed
£40m+
Portfolio revenue delivered
Affilitech Group · CEO · 2021–2025

Built and ran a regulated finance portfolio

Full commercial and operational ownership of a portfolio of finance and claims businesses acquiring 100,000+ customers a month.

Golf.ai · GM Europe · 2024–2025

Diagnosed a broken revenue model — and rebuilt it

Reframed a venture-backed consumer app around B2B resort revenue within weeks of joining, landing the flagship launch partner.

Quint Group · Founding Commercial Team · 2010–2013

Scaled from 10 people to 300+

Built the commercial and partner foundations that contributed directly to a later £100m acquisition by TransUnion.

AI-Native Operator

Experience × AI × Execution

For most of my career, turning a commercial idea into a live product meant a team — a developer, a designer, a copywriter, months of lead time. AI has removed that dependency. I now personally handle the research, the proposition, the positioning, the UX, the copy, the build and the launch — collapsing a process that used to take months into weeks.

I'm not a software engineer and I don't claim to be one. What I bring is twenty years of knowing which commercial problems are actually worth solving — and now, the ability to build and test the answer myself, fast enough to find out if I'm right before anyone else has finished the brief.

IdeaResearchPropositionPositioningUXCopyBuildDeploymentGo-to-marketAcquisition
Built & Shipped

Selected live products and propositions — researched, built and launched personally.

AffiliCheck
Digital ProductLive

AffiliCheck

An AI-visibility diagnostic and growth product for golf and local-service businesses — methodology, pricing and site, built solo.

View live ↗Case study
SmartGolfHub
Service BusinessLive

SmartGolfHub

Commercial advisory practice with live relationships across Troon, Arcis Golf and Invited.

View live ↗Case study
Fairway & Onward
PlatformPilot

Fairway & Onward

Integrated golf-trip booking, piloted across Southwest England with a live tee-time partnership.

View live ↗Case study
See the full portfolio
What I Do

Capabilities

Growth StrategyCommercial StrategyCustomer AcquisitionGo-To-MarketPartnershipsProductAI-Enabled ExecutionAI-Assisted DevelopmentMarketing AutomationGEO / AI VisibilityBusiness Building

Golf & Sport

Specialist commercial experience across golf, hospitality and sport — SmartGolfHub, Golf.ai and Fairway & Onward, backed by fifteen years of relationships across resorts, tours and governing bodies.

Visit SmartGolfHub ↗
Let's Talk

Opportunities I'm looking at

Commercial leadership mandates — Chief Marketing Officer, Chief Growth Officer, Commercial Director, Growth Director, Managing Director, General Manager or COO — as well as strategic partnerships roles and AI-enabled commercial transformation mandates. Also open to fractional and advisory engagements alongside the right opportunity. UK, Europe, UAE and international remote all work.

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